» Cote D’ivoire Displaces Nigeria To Emerge Africa’s Top Investor Destination «

The difficult patch that Nigeria, the largest economy in
Africa, is going through does not seem to be abating.
According to a new Nielsen report which provides a
ranking of business prospects for leading markets in sub-
Saharan Africa, Nigeria is no longer the top investor
destination on the continent.
In its place, Cote d’Ivoire has risen to the top of the
rankings.
Nielsen Holdings plc is a global performance management
company that provides a comprehensive understanding of
what consumers watch and buy.
Nielsen’s Watch segment provides media and advertising
clients with Total Audience measurement services for all
devices on which content – video, audio and text – is
consumed.
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Buoyed by a fast-growing economy and a lengthy period of
political stability highlighted by successful elections last
year, Cote d’Ivoire is now regarded as a prime destination
for investment in Africa.
Although that status could now be affected following a
recent attack by Al Qaeda in the Islamic Mahgreb (AQIM).
Having been ranked as the top investor destination at the
start of 2015, Nigeria has now fallen to fourth on the
rankings. The ominous slide fits the narrative of Nigeria’s
slowing economic growth amid a global slump in
commodity prices.